Il valore aggiunto della vittoria del centrosinistra a Milano è stato la creatività che si è liberata a fianco delle iniziative politiche. La mobilitazione della società civile, e non solo di una parte, è una delle ricchezze di questa città.
Anche nella vicenda della contrapposizione tra il sindaco Pisapia e l'assessore Boeri la creatività e l'attivazione "dal basso" stanno avendo un peso. Ne è testimonianza la rielaborazione di Esterni della pubblictà di Benetton. Così come le discussioni e gli appelli partiti sul web avranno, forse, un peso nella ricomposizione della frattura.
Che non è caratteriale, ma politica e di merito, imho.
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November 2011
11/29/2011
11/21/2011
Meet your Brand or How to Get the Best Frontline Employees
It's one thing to hire great talent, but it's something else entirely to keep them not only working for you, but to keep them excited about doing it. First impressions are indeed crucial and generally determine the relationship that customers will have with your brand. Drawing upon our various experiences in retail redesign, including work for Sprint and BBVA, Craig LaRosa and Jon Campbell give four tips on how to get the best out of your frontline.
11/16/2011
Design thinking for social innovation
Tim Brown on McKinsey Quarterly suggests to use the design thinkin approach for social issues.
Not only because design thinking is scalable and applied incrementally to better existing ideas, but also because "design thinking is accessible as an approach to innovation in a way that technical R&D is not. It can be applied by people from a broad range of backgrounds to problems ranging from creating new products and services to redesigning business processes, building new brands, and improving communications".
The best way to apply design thinking is to use the human centric design, observing people, asking them, prototyping. In yhis way we contribute to build a more sustainable world.
See more
11/12/2011
Lara Lee joins Continuum as CIOO
Welcome to Lara Lee, she joins Continuum as Chief Innovation and Operating Officer.
Lara has a more than 20 years experience on lead customer-centric innovation as consultant and corporate manager. In 2006 she was named one of 25 "Master Innovators" in Business Week ranking.
Harry West, CEO of Continuum said: “Lara is a talented manager of people and a clever innovator with an amazing track record in building new service offerings.” Welcome
11/09/2011
Greenwashed
Green produsct represent a big business, for people attention to ealth food is growing.
But for the same reason, we must pay attention to false informations about products. The infographic by Peter Kim summarizes the ways that companies use to greenwash their products
11/04/2011
Go where the lion hunts--a different approach to field research
Gathering inspiration for innovative ideas is no easy task. But instead of simply watching what the market does and responding to what you think the end customer wants, how about going directly to them and figure out what it is that they need? Gianfranco Zaccai maps out his technique in Business Management Daily.