It's one thing to hire great talent, but it's something else entirely to keep them not only working for you, but to keep them excited about doing it. First impressions are indeed crucial and generally determine the relationship that customers will have with your brand. Drawing upon our various experiences in retail redesign, including work for Sprint and BBVA, Craig LaRosa and Jon Campbell give four tips on how to get the best out of your frontline.
Domino's settled a billboard in New York's Times Square, displaying customer feedbacks on products and delivery service quality. It's part of a complex strategy using social media to listen customers.
The billboard supported the "Oh Yes We Did" campaign at Domino's.
Chris Brandon, Domino's spokesman, said: about 80% of the feedback on the billboard has been positive, and the other 20% has been “constructive.”
Domino's experience shows that we are living in a customer-centric era.
The most innovative companies give a great attention to create the best experience about products or services for their customer. The main reason is that, in a social media world, bad news travel fast, as Lydia Neptune writes on Zengage; to day improve customer experience is more important than investing in an ads campaign.
The best way to improve customer experience is focusing on service design, says Kerry Bodine, and gives some useful suggestions.