It should work in theory—the crowd comes up with an idea, and then organise themselves into an enterprise of sorts and then use the same methods to gain funding for the initiative. It’s not as though using the crowd is anything particularly new—crowd-sourcing and crowd-funding initiatives have been in play for the past five years. So why can’t they seem to integrate?
Ideas formulated by crowdsourcing are praised for their innovation and use of collaboration. Those business initiatives funded by the crowd give life to new companies and instantly give their founders the financial support needed. In theory, the true success of the crowd would mean the integration of the two. Yet it appears that the errors made by unsuccessful crowd based initiatives are those that are preventing the integration of crowdsourcing and crowd-funding.